In my recent presentation Using Work Integrated Learning (WIL) in the classroom for success at University of Canberra Stuff that Works series, 19 August 2011, I discussed my approach of using ‘texts’ that are developed by industry leaders – that are a good read, informative and discuss the concepts (theory) along with professional practice. I talked about how these ‘texts’ (well actually ‘non-texts’ because they really are books) motivate and inspire students because it isn’t about going page by page in a ho-hum academic text book (not that all academic text books are like this!), and how students learn by discussing the professional practice of leading industry practitioners. http://canberra.academia.edu/SallyWebster/Talks/51353/Using_Work_Integrated_Learning_WIL_in_the_classroom_for_success

In one of my subjects, Client Relationship Management, I use Robert Solomon’s The Art of Client Service, which I’ve discussed previously on this blog. In addition to using this brilliant read as an information source, I’ve also engaged with Robert and established a network with him that supports my students. Robert’s generosity towards my students is inspiring. Due to this, I wanted to reward him even though any gift would only be a small token for all his effort.

Recently one of our Advertising-Marketing Communication students at University of Canberra Nala Annous visited New York with much wonderful support from Robert Solomon (who assisted in organising meetings for Nala with leading agencies and industry professionals). http://www.canberra.edu.au/monitor/2011/june/30-nala

Nala kindly ‘schlepped’ The Gruen Transfer book by Jon Casimir (Harper Collins, Sydney 2010) around the globe to give to Robert as a gift on behalf of myself and my students. I stress it was a small gift for all of Robert's amazing and motivational support. It seemed only appropriate to give this book to Robert – a New York adman / Madmen! – especially as I use The Gruen Transfer book and series http://www.abc.net.au/tv/gruentransfer/ in my subject Advertising Strategy.

My goal was to enlighten Robert to the wonders of the Australian advertising industry. It’s great to see he’s now a fan! http://adventuresinclientservice.com/post/9379756372

Presentation on: Using Work Integrated Learning (WIL) in the classroom for success

If you are in Canberra on Friday 19 August, and interested in hearing me talk about innovative and creative approaches that motivate university students: 'Using Work Integrated Learning (WIL) in the classroom for success', come along to 'Stuff that Works' presentation - 12.30pm-1.30pm, Teaching Commons, Building 1, University of Canberra.

http://canberra.academia.edu/SallyWebster/Talks/51353/Using_Work_Integrated_Learning_WIL_in_the_classroom_for_success